Discover Your Ikigai: The Purpose That Gives Meaning to Your Life

Ikigai is a Japanese concept that represents your reason for being. It lies at the intersection of what you love, what you're good at, what the world needs, and what you can be paid for. Discover how to apply this method to guide your personal and professional life with purpose.

What is Ikigai and what does it consist of?

Ikigai is a Japanese life philosophy that translates to "reason for living". It involves finding what drives you to get up each day with enthusiasm. The concept has been adapted in the West to help identify an activity or purpose that combines passion, talent, usefulness, and economic sustainability.

What are the 4 elements of Ikigai?

The four fundamental elements are:

• What you love – Your passion.
• What you are good at – Your skills and talents.
• What the world needs – Your mission.
• What you can be paid for – Your profession.

The balance among these four elements defines your personal Ikigai.

What is the Ikigai method?

The Ikigai method is a structured approach that guides you to reflect on each of the pillars and find the point of intersection where your passions, skills, values, and real opportunities for professional growth align. It typically includes introspective exercises, key questions, and visual tools like the Ikigai diagram.

How to find your Ikigai?

You can discover your Ikigai through a process of personal reflection and analysis. Some key steps include:

• Ask yourself questions like: What am I passionate about? What am I good at? What does the world need?
• Explore activities that motivate you without relying on external rewards.
• Observe patterns in your life and listen to feedback from others.
• Take our Ikigai Test to get a clear and practical guide.